B2B Video Production Pricing for SaaS & Tech

2026

We specialize in bold, scroll-stopping B2B video content for SaaS and Tech brands. Here’s a breakdown of the core B2B video types we produce, and why they work.

Typical spend
Most SaaS clients opt for a 2-minute 3D animation explainer, which averages $30,000; or a live-action B2B video, which  falls between $40,000 – $70,000.
Start Your B2B Video Project

AI Video Ad

from $10k
Built for:
SaaS & tech marketers who need a lightning-fast, high-concept video ad that punches above its weight in under two weeks... no blockbuster budget required.
Core deliverables

- 30–45 sec video

- 1 shorter version for social media

Timeline
From 1 week
Examples & Results
AI-Generated B2B Ad

Standalone Video

from $25k
Built for:
B2B marketing teams that need a scroll-stopping hero video ad to headline a launch, event, or rebrand and spike pipeline in one bold shot.
Core deliverables

- 30–60 sec hero ad (live-action)

- 3 shorter versions for social media

- Thumbnail suite & closed-captions

Timeline
From 4 weeks
Examples & Results

Multi-Channel Video  Kit

from $40k
Built for:
Revenue-driven CMOs & demand-gen teams who want a full-funnel suite of platform-native videos that lift brand awareness, nurture leads, and convert.
Core deliverables

- 60-90 sec video (live-action or hybrid)

- up to 3 variations of the main video tailored to CTA’s and channels

- 3-5 social cut-downs & reformats

- Channel-strategy workshop & rollout plan

Timeline
From 6 weeks
Examples & Results
High-Impact IT Recruitment Ad
Digital Ads So Good Got Moved to TV

Brand Storytelling

from $75k
Built for:
Visionary tech leaders craving a cinematic brand film or docu-series that humanizes complex products, fuels thought leadership, moves hearts & minds, and cements category authority.
Core deliverables

- Long-form content or an epic 2 minutes

- Trailer + teasers

- Story-arc & character bible

- Channel-strategy workshop

Timeline
From 8 weeks
Examples & Results

B2B Animation

from $13k
Built for:
Product marketers who must turn complex SaaS features into 60-sec 2D/3D explainers that demo, delight, and drive sign-ups - fast.
Core deliverables

- Starting with 60 seconds of animation (2D or 3D)

- VO + music license

- Optional second-language version

Timeline
From 6 weeks
Examples & Results
Threat Research Brought to Life
3D Explainer Video Delivered in Just 4 Weeks
Managed Services Collage Explainer

Event Video Package

From $70k
Built for:
Event & comms teams wanting turnkey event video coverage: captured, edited, and shipped in real time to extend reach and ROI long after the applause fades.
Core deliverables

- 30-60s animated show opener

- 5 × 15s keynote/speaker videos

- On-site crew for capture & same-day edits

- 5-7 social reels during the event

- 90s recap video delivered 24 h post-show

Timeline
From 4 weeks
Examples & Results
Making a Hacking Competition Look Cool
SKO Turned Into a Content Machine

Why our pricing works for SaaS & Tech

All-in ownership - no hidden rights or surprises

You keep raw footage, plus worldwide digital rights for paid and organic use; TV rights can be added case-by-case.

Benchmark-beating ROI for both brand and demand

Recent B2B campaigns cut CPC by 75% and lifted CTR by 120 % within 90 days.

Transparent pricing with no agency clutter

Clear line items, predictable costs, and a scoped-in delivery timeline. No vague creative fees. No surprise add-ons. No endless upsells.

Trying to pin down a budget?

Videos aren’t burgers off a menu, but we can still hand you a price faster than you can binge-watch a cat reel.

Book a 30-min chat

01
Fill out the form. We’ll send the calendar invite.

What to expect

02
We’ll align on goals, budget range, and timing. No fluff. No pressure.

Get a ballpark figure in 24h

03
Clear, jargon-free, and ready for your boss.
Get a custom estimate

Can you prove bold videos win with SaaS & B2B tech buyers?

Instead of listening to us toot our own horns, here’s what others are saying about us, our work, and our results.
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"They are on top of the customer needs and look for the best solutions in terms of quality and financial efficiency."
Wiktor Przeorski
Production Business Development Director
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“Black Rabbit are without peer in their ability to understand complex technical information and distill it into messages easily understood by our target audience.”
Rik Ferguson
VP of Security Intelligence
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"Black Rabbit came up with the creative and produced our first ever video ads. They knocked our KPIs out of the park on our first project."
Oliwia Tomalik
Head of Growth
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“We always enjoy working with Black Rabbit, they produce the majority of our marketing videos. They are extremely creative, organized, agile, able to move quickly as priorities shift, easy to work with, and the quality of the video production is excellent.”
Kim Peters
Global Brand & Marcom Director
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Discover how we’ve helped clients
Case Studies

FAQs

Who have you worked with before?

Plenty of ambitious teams — from cybersecurity giants like Trend Micro and Forescout, to innovators such as Accenture, VicOne, and Inel.

Even Maersk Line invited us for a ride (we were on a boat 😎).

Outside B2B tech, we’ve also teamed up with icons like Apple, McDonald's, Pepsi, Warner Bros., IKEA, ASUS, DPD, and UNICEF.

Check out our Portfolio page for examples of our work.

Does B2B video really drive ROI and lower CAC?

Short answer: Absolutely. Our clients see CPCs drop by 75% and CTRs soar by 120% with smart, bold creative. That's a potential CAC reduction by 70-80%. ChatGPT calculated that, so you know it’s legit 🤪

Bigger picture: the industry data backs that story:

  • Video drives 80% higher conversion rates compared to other content formats. (Vidyard, 2024) 
  • 49% faster revenue growth  is noted by B2B brands using video in their marketing than those that don’t. (HubSpot, 2024)
  • 96% of B2B buyers watch videos to learn about products and services before making a decision.(Wyzowl, 2024)  
  • 73% of B2B marketers say video delivers a higher ROI than other content formats. (Vidico, 2023)

So, no: brand and performance aren’t frenemies. They’re a tag-team. We connect the dots from scroll-stopping creative to hard pipeline growth, giving you the numbers your CFO craves and the feels your buyers remember.

Just comparing B2B video agencies? Here’s what to expect.

No pressure. Seriously. We get it, you’re probably Googling “best B2B video agency” and building a shortlist. Our site’s packed with no-strings resources to make your hunt easier, even if you end up choosing another B2B video ad agency.

Start with the free "B2B Video-Agency Comparison Matrix template": ROI benchmarks, timeline averages and “hidden-cost” red flags in one slick sheet. It shows what really matters and which vendors are nailing it.

For more insights, check out our "TL;DR Guide to B2B Video".

Whenever you do feel like talking, ping us. We’ll jump on a quick call (or stay politely silent). Your pace, your rules.

How do I create a B2B video that impacts the pipeline but it's also something I’m proud to show my mom?

It's easy. Just drop your details and we’ll craft a B2B story buyers actually care about, handling everything from first concept to final cut. Let’s start in 24 hours!