Words we never expected to hear from a B2B client:

“Can you make us Star Trek?”

‍

Of course, there could only be one answer to that 😎

‍

That single line kicked off what became one of our most ambitious productions — a full-blown sci-fi short film and experiential campaign for Trend Micro, a global cybersecurity powerhouse.

Their RSA Conference booth was literally shaped like a starship.

‍

Our mission? Build the universe around it.

The result was XGen, a cinematic, Star Trek-inspired adventure that merged entertainment and education — and proved that B2B content can have warp speed.

‍

‍

What the client needed

Trend Micro was launching its next-generation cybersecurity platform, XGen, and wanted something bold to grab attention at the world’s biggest cybersecurity events.

‍

The ask:

• Create a sci-fi short film to be screened inside a mini-cinema at their starship-themed booth.
• Use storytelling to translate complex cybersecurity concepts — lateral movement, zero-days, anomaly detection, intrusion prevention — into something human and emotional.
• Design it so visitors would walk out entertained, educated, and remembering the brand.

‍

In short: make Star Trek … but make it Trend Micro.

‍

What we did

Part I — The Story

We wrote a six-minute film inspired by the tone of classic space epics:

A mysterious anomaly appears on sensors. The crew investigates.

Unknown signals infiltrate the ship’s network, moving laterally through the systems. The intrusion-prevention system responds. Firewalls engage.

Every beat of the story reflected how Trend Micro’s technology actually works — only dramatized through phasers, shields, and quantum data streams. It was strategic storytelling disguised as adventure.

‍

Part II — Building the Starship

We built a real starship bridge set — in Warsaw.

• Custom stretch-fabric architecture, curved walls, and plexiglass control panels to recreate that classic sci-fi silhouette.
• Hidden lighting systems and back-lit displays to simulate data flow and alarms.
• Practical LED monitors with real UI animations — no sterile green-screen.

Everything was engineered to feel immersive in camera, giving us those authentic anamorphic lens flares and reflections that fans instantly associate with space operas.

We designed uniforms, 3D holographic interfaces, the ship’s AI system, a slightly unhinged lieutenant obsessed with Riemann mathematics 😉... well, everything to be honest.

‍

And then we cast Trend Micro’s own evangelist, Rik Ferguson, as Captain Rickard — bringing a level of brand authenticity that no actor could fake.

‍

‍

Part III — Production and reception

We filmed in Warsaw with a European cast and a full production crew.

Every sound, flare, and explosion was practical — a deliberate choice to make it feel tactile and grounded.

The booth audience reaction? Pure delight. People lined up to watch it , some even twice.

‍

Part IV - The sequel (XGen 2)

Trend Micro loved it so much they came back the following year asking for a sequel, which evolved into a more interactive, cinematic experience continuing the XGen storyline.

‍

In XGen 2, Captain Rickard and his crew investigate a distress signal from a team of archaeologists who vanished on a toxic planet.

‍

Inside a cave, they discover remnants of a camp and a damaged holographic log revealing an attack by alien parasites.

When the team is surrounded by shifting, hostile entities, they deploy a portable IPS field to hold the creatures back while uncovering that the aliens are using an autonomous cyber weapon to corrupt an ancient atmospheric processor.

‍

When a crew member is infected by a spore (from a suspicious attachment - see what we did there?), her suit’s Connected Threat Defense isolates the attack — a dramatic visualization of Trend Micro’s technology at work.

‍

The team then deploys a virtualized neural network (a learning AI cube) to counter the threat, restoring the planet’s system and saving the survivors.

As storms clear and the atmosphere stabilizes, Captain Rickard logs the mission’s success: the unknown threat is now known, and the fleet is ready for whatever comes next.

Summary and results

The XGen campaign became a flagship example of how B2B storytelling can be cinematic without losing credibility.

‍

• We designed and built a fully functional starship set from scratch.
• We produced a 6-minute branded short film merging sci-fi drama with real cybersecurity logic.
• We created uniforms, props, and 3D interfaces that tied seamlessly into Trend Micro’s booth design.
• The success led directly to a second film — the sequel — commissioned the following year.
• The campaign became a fan favorite among event attendees and within the cybersecurity community.

‍

And for us, the ultimate ROI was simple:

When a client returns and says, “Everyone loved it. Let’s do it again,” you know you’ve hit warp 9.

‍