Frequently Asked Questions About SaaS Video Production

What you've always wanted to ask a video ad agency but were too afraid…

Get my custom quote
BUDGETS & TIMELINES
EXPLORING OPTIONS
SERVICES & EXPERTISE
WORKING WITH US
PROOF & RESULTS
BUDGETS & TIMELINES
How much does B2B video production cost in 2025?

Well, that’s a very direct question, don’t you think? Well alright…

Our typical SaaS video production costs start at $ 25K for a single live-action B2B ad, but pricing varies depending on your needs. Want a brand film with sci-fi VFX, multiple locations, or voiceovers in 3 languages? It scales from there.

Full price grid lives on our Pricing page.

What’s the typical B2B video production timeline?

AI Video Ad: from 1 week

Standalone Video: from 4 weeks

Animated Explainer: from 6 weeks

Multi-Channel Kit: from 6 weeks

The video itself doesn’t take long. Shooting typically only takes a day or two if it's a live action video. What takes time is everything else that’s involved in making a video. There’s always a few weeks of prep work - script writing, casting, location scouting, and post-production work.

EXPLORING OPTIONS
Just comparing B2B video agencies? Here’s what to expect.

No pressure. Seriously. We get it, you’re probably Googling “best B2B video agency” and building a shortlist. Our site’s packed with no-strings resources to make your hunt easier, even if you end up choosing another B2B video ad agency.

Start with the free "B2B Video-Agency Comparison Matrix template": ROI benchmarks, timeline averages and “hidden-cost” red flags in one slick sheet. It shows what really matters and which vendors are nailing it.

For more insights, check out our "TL;DR Guide to B2B Video".

Whenever you do feel like talking, ping us. We’ll jump on a quick call (or stay politely silent). Your pace, your rules.

How do I convince my boss this is worth it?

We’ve been there. We’ll arm you with all the strategy decks, benchmarks, and case studies you need to win them over, whether you’re battling marketing budget cuts or selling a bold new direction.

Our job is to make you look good (and sound smart). We’ve also prepared a curated compilation of the best insights, data, and resources to help you build your case and get that internal “yes.”

What’s the difference between a video ad and an explainer?

Explainers teach; ads persuade.

Think nurture versus demand-gen. Explainers usually run 60–120 seconds, while video ads hit hard in 15–60 seconds.

We craft both. 🙂

Where are you located?

Be it ever so humble, there’s no place Warsaw, er, home. 

OUR SERVICES & EXPERTISE
What types of B2B marketing videos do you produce for SaaS and B2B brands?

If it builds awareness, trust, and pipelines, we make it. This could be anything: video ads, thought leadership videos, animated explainers, brand films, customer success documentaries, or social media and event content.

Watch some of our best videos here.

Do you only do video?

Video is our superpower, but we think beyond formats. SaaS explainer, product demo, thumb-stopping video ad, epic brand film, interactive film… whatever it is, we start with strategy.

Strategy first, format second. Always.

Not sure? Book a quick consult.

Do you offer AI-generated or hybrid videos?

Yep. When it saves time or sparks wow, we mix AI-generated sequences with live footage.

Check out a case study for one of the first AI ads we created.

Is it possible to get you on a retainer?

Yes, but it’s always better to at least go on a first date before we commit to going steady, you know? Let’s try a one-off project first to make sure we’re a good fit. 

Can you run shoots outside Poland?

Yep. Our crew has filmed in 12 countries, from Tokyo data centres to Berlin trade shows. No secret logistics cost.

Check out a case study of our event video package for Pwn2Own Hacking Competition.

Working with US
What if I don't have a strategy

Totally normal to start with nothing but a hunch and a sticky note. You don’t need a 47-slide brief, just your “we should probably do a video” vibe. 

We’ll help you define goals, audience, messaging, and creative angles that align with your brand and your business targets. One strategy jam and you’ll know whether you need an explainer, product demo, or hero video ad. Think of us as your video strategy co-pilots, not just camera operators.

What if I don’t have a brief yet?

No problem. Many of our best projects start with “we know we need something, but we’re not sure what.” In a 30-minute workshop, we’ll work with you to write it, help you frame the challenge, define the deliverables, and impress your stakeholders.

To get started, grab our creative brief template to align internal ambitions and expectations.

What kind of companies do you work with?

We work with ambitious B2B tech crews, mostly SaaS, but also cybersecurity, fintech, hardware, and dev-tools outfits that want to punch above their weight. 

Whether you’re a Series-A rocket ship or a legacy giant craving a plot twist, if both “brand” and “pipeline” sit on your OKR list, we’ll get along just fine.

Will you make me look like a marketing rockstar?

Absolutely. 

Are you serious about your no a**holes policy?

100% serious. No one wants to work with toxic people. Our team’s mental health is worth more than any video project we could take on. 

It’s possible to achieve success without resorting to rude behavior. There is no need to be an unkind person just to create and manage successful projects. Seriously.

PROOF & RESULTS
Does B2B video really drive ROI and lower CAC?

Short answer: Absolutely. Our clients see CPCs drop by 75% and CTRs soar by 120% with smart, bold creative. That's a potential CAC reduction by 70-80%. ChatGPT calculated that, so you know it’s legit 🤪

Bigger picture: the industry data backs that story:

  • Video drives 80% higher conversion rates compared to other content formats. (Vidyard, 2024) 
  • 49% faster revenue growth  is noted by B2B brands using video in their marketing than those that don’t. (HubSpot, 2024)
  • 96% of B2B buyers watch videos to learn about products and services before making a decision.(Wyzowl, 2024)  
  • 73% of B2B marketers say video delivers a higher ROI than other content formats. (Vidico, 2023)

So, no: brand and performance aren’t frenemies. They’re a tag-team. We connect the dots from scroll-stopping creative to hard pipeline growth, giving you the numbers your CFO craves and the feels your buyers remember.

Who have you worked with before?

Plenty of ambitious teams — from cybersecurity giants like Trend Micro and Forescout, to innovators such as Accenture, VicOne, and Inel.

Even Maersk Line invited us for a ride (we were on a boat 😎).

Outside B2B tech, we’ve also teamed up with icons like Apple, McDonald's, Pepsi, Warner Bros., IKEA, ASUS, DPD, and UNICEF.

Check out our Portfolio page for examples of our work.

How do I create a B2B video that impacts the pipeline but it's also something I’m proud to show my mom?

It's easy. Just drop your details and we’ll craft a B2B story buyers actually care about, handling everything from first concept to final cut. Let’s start in 24 hours!