B2B Video Insights

Best B2B hardware tech videos that will blow your mind (and your circuit boards)

Let's be honest – hardware marketing usually feels like dragging a forklift through quicksand. But when brands go all-in, magic happens. We’re talking jaw-dropping, viral-level videos that make even a 600-kilo machine look like a rockstar. In this post, we break down why hardware videos are rare, what types actually work, and how a bit of guts (and smart storytelling) can turn your heavy tech into pure Hollywood gold. Spoiler: if robots can do parkour, your product can definitely look awesome too.