Video Agency Comparison Matrix (online sheet)

So you’ve narrowed your list of video agencies…

... but how do you compare them without a 3-hour meeting and 12 browser tabs?

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Good news: we built a tool that does the hard work for you.

Whether you’re preparing options for leadership or sanity-checking your front-runner, this comparison matrix helps you cut through the fluff and evaluate partners based on what actually matters.

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It lets you assess agencies side-by-side using the criteria that drive real outcomes:

• Experience & Expertise — proven success with B2B tech brands
• Specialization — do they make the type of video you need?
• Creative Quality & Style — work that fits your brand, not just looks nice
• Communication — quick responses, clear process, no black-box mysteries
• Pricing Transparency — real numbers instead of vague ranges
• Audience Understanding — do they know how your buyer thinks and buys?
• Global Reach — can they deliver across regions and languages?
• Cultural Fit — are they a team you actually want to work with?

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You can score vendors, filter them, and use built-in prompts to make your final recommendation clearer, and easier to defend.

‍Bonus: Color-coded scoring, notes, and filters help you tailor the sheet to your team’s priorities.

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Because you shouldn’t choose the agency with the flashiest showreel.

You should choose the one that understands your goals, your audience, and can execute on both.

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👉 Download the Matrix (Google Sheet)