7 numbers to convince your C-Suite to invest in B2B video

B2B leaders don’t respond to “we need better content.”

They do, however, respond to hard facts and data.

So if you're trying to secure a budget for some video content, use these 7 numbers to flip the conversation from “creative experiment” to “a strategic investment.”

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96% of B2B buyers watch videos to learn about products and services before making a decision. (Wyzowl, 2024)

→ If you're not creating video, you're not even in the research phase.
 

89% of marketers say video delivers positive ROI — up from just 33% in 2015.  (Wyzowl, 2024)

‍ → The value gap is shrinking. Leadership needs to catch up.

Video drives 80% higher conversion rates than other content formats. (Vidyard, 2024)

‍ → Good creative doesn't just look nice — it converts.
 

73% of B2B marketers say video delivers better ROI than other formats.  (Vidico, 2023)

‍ → For once, you can have both creativity and performance.
 

70% of B2B buyers watch video during their purchase journey. (Google, 2024)

‍ → The journey is visual — your content needs to be too.

B2B brands using video grow revenue 49% faster than those that don’t.  (HubSpot, 2024)

‍ → Still think video is just a “nice-to-have”?

Video content is shared 20x more on LinkedIn than other formats.  (LinkedIn, 2024)

‍ → Your reach doesn’t just improve — it multiplies.
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So feel free to use these numbers in your next pitch deck or meeting with leadership.

They speak the language the C‑suite understands: ROI, impact, and growth.

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