Choosing a B2B Video Agency: a Guide for Junior Marketers

So, you’ve been tasked with selecting a video agency. No pressure, right?

But here’s the truth: you don’t need decades of experience to lead this process confidently. You just need a clear brief, the right questions, and a structured way to compare partners.

‍

Start by getting alignment internally.

Why is this video being made? What’s the funnel stage? What outcome matters most? Without clarity, even the best agency will miss the mark.

‍

Then build an agency comparison matrix.

Forget SEO “Top 10” lists, scan portfolios, look for real B2B experience, ask your network, and watch for red flags like hidden pricing or slow replies.

‍

On your first call, ask questions that reveal whether the vendor truly understands your priorities.

• “What do you already know about our niche?”
• “Can you show a case where video accelerated pipeline, not just got views?”
• “Who will I work with day-to-day?”

‍

Match on fit, not flair.

The right agency isn’t just good at making pretty content—they understand your brand voice, adapt to your processes, and stay calm when things get messy. If awards matter more to them than outcomes, your budget may suffer.

‍

Finally, prepare your recommendation like a strategist.

Create a one-page executive summary with your chosen partner, pros/cons, estimated budget, and expected impact. Present this to leadership and you’ll sound like the one steering the ship, not just collecting quotes.

‍

The takeaway?

You don’t have to be a veteran marketer to pick the right B2B video agency. You just need to ask sharper questions, filter out the fluff, and present your reasoning clearly. Walk into the meeting with confidence, and they’ll see it too.

‍

👉 Read the full guide