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The best B2B ads of 2023 (so far)

Wojtek Jeżowski

August 8, 2023

Table Of Content

Have you wondered what are the best b2b video ads ever made? Or best b2b marketing campaigns or the greatest B2B explainer video of all time? That's perfectly normal to have such thoughts from time to time. You are, after all, probably working in B2B marketing. Maybe, you want to find references for your next marketing campaign or spice up your video marketing efforts?

I will talk about them, but not today. This article will revolve around the best b2b video content of the first half 2023. Here is a list of what I believe to be examples of the best b2b video marketing campaigns this year. So strap in, and let's have a look.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.



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Adobe. Acrobat's got it

These two video ads are very cool b2b advertising examples - am I right?

Why do we love it?

Exceptional video marketing is coming out of Adobe. The casting of Hasan Minhaj is spot on and is one of the many reasons these videos are exploding on social media platforms.

It's all there. A great brand message, a simple yet entertaining story, and the product and brand are front and center. This is a masterclass of interweaving your brand and marketing strategy and product into the story. Why? Try explaining what's happening in these videos without mentioning the brand's name. Hmm? Genius!

Crowdstrike: Troy

This is the second best B2b marketing campaign example. See this!

Why do we love it?

It's something else. It's distinctive. It's a creative way of showing a modern intrusion attempt at your enterprise network via an analogy to ancient times. A friend from the infosec industry recently said he didn't like this ad because it doesn't show the product's inner workings and won't help in sales. Can't argue with that. This ad is all about top of the funnel and generating likability and generating leads by chance.  

Workday: Rockstar

the third great example of the b2b video ad which is nice.

Why do we love it?

A play on a corporate trope. 

I enjoy it when an idea comes together from a simple insight based on behavior. Ever heard a manager saying to their employee that they are a rockstar? There ya go. 

"Workday gives finance, HR, and IT teams the power to adapt to whatever comes their way without missing a beat. Those teams are often unsung heroes in an organization, and we want to celebrate them for the rock stars of business that they are. "

It's entertaining, it's memorable... it has Ozzy in it. What more can you want from a Superbowl commercial that won Gold at Cannes Lions B2B? 

Matomo: Googleheimer

The last one at our list - yes, we like a lot!

Why do we love it?

Kinda real-time video online marketing... taking the most significant pain point of all digital marketers in 2023 and mixing them with a spoof of the biggest movie premieres in 2023. That's what I call knowing your target audience. 

Plus, it comes from my friends at UMAULT. So you know it's gonna be good.

How to make best B2B video ad according to 2023 marketing trends

These are our takeaways from the best B2B ads of 2023, treat them as an ultimate guide to your next video marketing strategy. Here you go!

Who is the hero?

In all these videos, the main hero is...your target audience. It's the person using the product. The customer. Your product, however, is merely a tool that navigates them toward success.

Features and benefits?

Not so much. It's more about how your product helps the customer become a better version of themselves. And that's powerful emotions.

Likability is a key. 

Since we're speaking about emotions, likability is an emotion. It helps your target audience remember your brand and... well, likability is a strong indicator of future sales.

All hail creativity!

Creativity is what get's you interested in an ad... but it's also creativity that gets you watching till the end. 

Plus, investing in creativity and quality lets you reuse that asset. Simply put, creative content has a longer shelf life.

So, how can you develop such ideas for your marketing videos?

Check out our tips & tricks, and best practices for great B2B storytelling here.


When trying to get noticed in B2B market by your prospective clients, you have to plan your marketing performance in advance, think of marketing strategies at multiple platforms, and type of marketing campaign which will be increasing brand awareness in a long term. You can start with social media campaign and get great use of influencer marketing and user generated content, and then plan to get use of email marketing to interest existing customers.

It really does not matter what marketing channels you will decide to use. It matters to use videos at all, and video content marketing in your digital marketing strategy. Start planning your marketin plan now!

If you need help in the B2B video production - please contact us here!

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