Let’s talk about something that’s been quietly sneaking its way into the spotlight of the B2B marketing world: event documentaries. Yes, those fun, exciting, and sometimes emotional videos that come out of your corporate events.
You know, the ones that capture the highs, the insights, and those ‘wow’ moments? If you’re not already on the event video train, it’s time to hop on because these videos are more than just a flash of the event - they’re marketing gold.
But before we dive into the why and how part, here are some at a few examples of successful videos that’ll make you want to grab your camera and start filming.
I mean, who doesn’t love a little Hollywood glamour? Salesforce knows how to put on a show, and the Dreamforce 2024 intro video with Matthew McConaughey is a perfect example of how to combine star power and high production value. They don’t just tell you about the event; they make you feel like you were there. Dreamforce is about excitement with AI innovation, big ideas on ethical use of AI- and their video makes you feel exactly that.
Google’s event videos are next-level. Their Cloud Next events feature keynotes from top-tier executives and industry leaders, with slick, cinematic shots and top-notch editing. Watching these videos, you immediately feel the scale of the event and the cutting-edge nature of their technology. It’s all about showcasing the future, and Google does it flawlessly.
Cybersecurity doesn’t exactly scream “exciting,” but Trend’s dynamic event video showed how it’s done. The video brings together the serious aspects of the cybersecurity world with a creative, visually energizing format that draws in viewers. Even the most complex topics can be made striking and memorable with the right approach.
If you love tech and hacking (and let’s face it, who doesn’t?), the Pwn2Own event is a treasure trove of insane moments. The recap videos from the event show the thrill and intensity of the hacking challenges, and you can see the passion of the participants and the audience. It’s a great example of using video to capture excitement and adrenaline.
Apple is a pro at event videos. Their opening videos are sleek, polished, and always leave you with a sense of anticipation for the big reveal.
This one is a masterful animated sequence that set the tone for Apple's keynote. The film draws inspiration from the golden era of Hollywood cinema, featuring stylized credits that highlight Apple's innovation journey. Each segment pays homage to past product launches, seamlessly blending nostalgia with forward-thinking design.
Whether it’s a product launch or a developer conference, they know how to capture attention and make every second count.
Google I/O is another prime example of how event videos can capture the pulse of the tech world. The video's focus is on how integration of AI into Google products transforms everyday productivity, creativity and accessibility.
It’s the perfect mix of information and emotions surrounding responsible and inclusive AI development.
Feel inspired? Alright, now it's time to get into some benefits of event videos and how you can create them.
First of all, event videos are a powerful tool in B2B marketing. And I’m not just talking about cool highlight reels or cringey slow-mo shots of people clapping and laughing. I’m talking about tools that build brand authority, show company culture, make your firm look super professional, and most importantly, drive results.
Let's run down why you should invest in documenting your event with video:
If you want to show the world your industry knowledge and establish brand authority, event videos are a great way to do it. Think about it: keynote speeches, panel discussions, product demos, networking highlights - all of those are high-value moments that position your brand as a leader.
When people see that, they’re seeing your thought leadership in action.
Let’s be real, content creation is expensive.
But event videos? They’re like a multi-tool in your B2B marketing toolkit.
From webinars or other educational content to social media posts, even paid ads, event content is the gift that keeps on giving. You can break down a single video into bite-sized chunks and turn them into Instagram posts, LinkedIn articles, or even YouTube ads.
Nothing goes to waste! And that includes your money.
Event videos aren’t just for now; they’re an investment in the future.
Showing highlights and emotional moments from your event will not only extend its life, but also make people interested in the next one. They’ll see the value, the fun, and the networking opportunities that await them, and before you know it, tickets will start selling out.
FOMO is real, my friend.
Your stakeholders and attendees need proof that your event was a success, and there’s no better way to demonstrate that than through a polished video.
A well-crafted event documentary shows the ROI of your hard work, whether it’s in terms of brand exposure, lead generation, or attendee satisfaction. Numbers are great, but videos instill emotions. And people love success stories.
If you're still sitting on the fence about using video to promote your events, this should give you the push you need. Event videos are everything.
Alright, now that we’re on the same page about why you need event videos, let’s get into the different types of event documentaries you can create. No matter what kind of event you're throwing - whether it's in-person, virtual, or a hybrid - there’s a video format for every occasion.
Think of these as your event’s highlight reel. These videos capture the best moments, from the inspiring keynotes to the spontaneous networking chats. They’re fast-paced, engaging, and perfect for sharing on social media or your website.
Bonus points if you can sneak in a few funny, behind-the-scenes moments!
There’s always that one speaker who knocks it out of the park. Maybe it’s a world-renowned expert or someone who shared a game-changing idea. Keynote or panel highlight videos focus on those golden moments - insightful quotes, interesting discussions, and anything that makes you say, “Wow, I need to hear more of that.”
These videos make great standalone content for future promotions.
In the age of digital everything, live streams are king. Whether it’s a major product reveal, a Q&A session, or a panel discussion, live streaming lets you reach audiences beyond the event’s physical space. It’s also a great way to capture real-time engagement, build hype, and show off your event’s scale to anyone who can’t attend in person.
The best stories come from the people attending your event. You can do short interviews or client testimonials that give viewers a look at the impact your event had and let you gain valuable insights at the same time. Did your customer walk away with a new perspective? Was an attendee inspired to take action?
These stories humanize your event and make your brand feel more relatable.
Ever wanted to show the real work that goes into your event? Well, here’s your chance. Behind-the-scenes videos let you pull back the curtain and show the hustle, the chaos, and the moments of pure magic that happen before the cameras start rolling or didn't make it past post-production.
These videos are perfect for connecting with your audience on a deeper level and adding an extra layer of authenticity to your brand. And there are few better ways than to be authentic to foster trust.
Got a booth at a trade show or conference? Perfect! You can use video content to showcase your booth and capture the interactions happening there.
These videos highlight product demos, meet-and-greets, or even quirky, entertaining moments that make your booth stand out. Plus, you can repurpose footage for your upcoming events or ads to reach potential customers.
Here's an epic video we created for Trend Micro's starship -themed booth:
Whether your event is online, offline, or a hybrid in between, there’s always a video type that works for you and utilizes the event's strengths. It’s all about tailoring your content to match your goals and the vibe of your event.
Now that you’ve seen some of the best, how do you go about creating your own event video that actually works?
The best event videos aren’t just about recapping what happened - they’re about capturing the emotions of the event. Focus on moments that make people feel something: excitement, inspiration, connection. Make your audience feel the vibe of the event, as if they were present themselves.
While it’s tempting to just grab your phone and start filming, investing in professional videography, sound, light and editing is key. High production quality doesn’t just look good - it conveys credibility and professionalism. It’s worth every penny.
Event videos should highlight what people learned or gained. Whether it’s a cutting-edge technology, an inspiring story, or a new connection, focus on the key takeaways that will resonate with your audience.
Always, always include a call-to-action (CTA). Whether it’s encouraging viewers to register for next year’s event or inviting them to explore your products, make sure your video ends with a clear CTA that drives engagement.
Create your videos so that they can be easily broken into smaller sections for other campaigns. Think social media snippets, ads, and email content. The more you can repurpose your event video, the better.
In the end, event documentaries aren’t just fun - they’re smart B2B marketing tools that help you build your brand, connect with your audience, generate leads and keep the buzz going long after the event ends.
So next time you're planning a B2B event, give us a shout and let's create something epic together!
Seek no further. For over a decade we have been creating B2B video content at some of the major B2B and technological events. Send us a brief and we'll handle everything from first concept to final cut. Let’s start in 24 hours!
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Because event documentaries do more than just show what happened—they tell a compelling brand story. They capture thought leadership, emotional moments, and the energy of the event, all while showcasing company values. Done right, these videos can build trust, attract leads, and position your brand as a true industry leader.
There’s no one-size-fits-all, but the most impactful formats include:
Each serves a different purpose—but all help extend your event’s life and impact.
Focus on storytelling and emotions, not just logistics. Capture what people felt and why it mattered. Combine high production value with key takeaways and always include a clear call to action—whether it’s signing up for the next event, exploring your product, or following.
It can be—but it's also one of the smartest long-term content investments. A single well-produced event documentary can fuel your content strategy for months. From ad clips to LinkedIn posts, YouTube content to pitch decks—this is high-ROI content. You don’t need to film everything. You just need the right moments, captured the right way.
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