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Helping an e-commerce brand build awareness with clones of a celebrity.

Shoper's story is a Polish technology company that helps its users quickly set up their online stores. They turned to us to create video assets that became the cornerstone of their first extensive marketing campaign.

Easy.  After all, that’s what we do.

But… the pandemic happened.

Everything changed, so we had to come up with a creative approach that would engage with Shoper’s customers and at the same time be hassle-free to make under new production restrictions.

What we needed to do:

  • create a simple and direct story
  • mix of humor and essential information
  • possible to produce with limited talent and crew due to safety
  • accommodate creative to fit various digital formats

What we came up with:

We don't believe in halfway solutions. That is why we always consider costs and production resources while creating concepts. Taking everything into account, we proposed to create a series of simple videos instead of one "big" advertisement.

In short, we pitched:

  • 2 contrasting characters - an enthusiast and a pragmatic
  • both characters are fans of the brand, but for different reasons - specific to their personalities
  • there's a lot to talk about so instead of making a single video about everything we'll make a few videos about specifics
  • minimal design makes it easy to quickly create multiple videos
  • video's for Youtube prerolls should adhere to the fact that everyone wants to skip them

During one filming day, we created:

  • Two 40-seconds videos
  • Two Instagram Stories
  • Various forms of YouTube pre-rolls
  • Photo content for graphic ads

So... how did it go?

It was a great success! A few weeks after launch, Shoper updated the media plan and moved one of the video ads we created to television.

Following this campaign Shoper experienced the biggest boost of brand awareness and social media engagement  in it's history.

How it all looked on set

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