Helping an e-commerce brand build awareness with clones of a celebrity.
Shoper.pl is a Polish technology company that helps its users quickly set up their online stores. They turned to us to create video assets that became the cornerstone of their first extensive marketing campaign. Easy. After all, that’s what we do.
But… the pandemic happened.
Everything changed, so we had to come up with a creative approach that would engage with Shoper’s customers and at the same time be hassle-free to make under new production restrictions.
What we needed to do:
create a simple and direct story
mix of humor and essential information
possible to produce with limited talent and crew due to safety
accommodate creative to fit various digital formats
What we came up with:
We don't believe in halfway solutions. That is why we always consider costs and production resources while creating concepts. Taking everything into account, we proposed to create a series of simple videos instead of one "big" advertisement.
In short, we pitched:
2 contrasting characters - an enthusiast and a pragmatic
both characters are fans of the brand, but for different reasons - specific to their personalities
there's a lot to talk about so instead of making a single video about everything we'll make a few videos about specifics
minimal design makes it easy to quickly create multiple videos
video's for Youtube prerolls should adhere to the fact that everyone wants to skip them
During one filming day, we created:
Two 40-seconds videos
Two Instagram Stories
Various forms of YouTube pre-rolls
Photo content for graphic ads
So... how did it go?
It was a great success! A few weeks after launch, Shoper updated the media plan and moved one of the video ads we created to television. Following this campaign Shoper experienced the biggest boost of brand awareness and social media engagement in it's history.
How it all looked on set
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