Helping an e-commerce brand build awareness with clones of a celebrity.
Shoper.pl is a Polish technology company that helps its users quickly set up their online stores. They turned to us to create video assets that became the cornerstone of their first extensive marketing campaign.
Easy. After all, that’s what we do.
But… the pandemic happened.
Everything changed, so we had to come up with a creative approach that would engage with Shoper’s customers and at the same time be hassle-free to make under new production restrictions.
We don't believe in halfway solutions. That is why we always consider costs and production resources while creating concepts. Taking everything into account, we proposed to create a series of simple videos instead of one "big" advertisement.
It was a great success! A few weeks after launch, Shoper updated the media plan and moved one of the video ads we created to television.
Following this campaign Shoper experienced the biggest boost of brand awareness and social media engagement in it's history.
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