The IT recruitment campaign results:
The video got over 21 million views across multiple channels (social media platforms and others). But, more importantly, the video engaged with viewers admiringly, leading to a very high percentage of video completions.
A video resonated with the target audience so well that it had an impact on the campaign's financials.... lowering CPC and CPM by close to 80% below the average.
And best of all, over 2000 people hound a home at Accenture Poland, where they started or continued their journey in the digital transformation industry.
More specifically, the campaign achieved the following results:
- Over 21 million views of the video 😎
- Programmatic Complete Views Reach rate of 77%
- 1 mln complete views on Facebook 🔥
- 2.01% CTR on Facebook
- $0.1 CPC on Facebook (89% lower than average ad CPC in 2021) 😮
- $0.25 CPC on Tiktok (75% lower than the average ad CPC in 2021)😲
- 2310 clicks and 100k video plays on Linkedin
In summary, if you want to make best recruitment videos for your marketing campaigns you have to always be flexible, pivot fast, and, most importantly... just listen to your customers and of course, audience.
Having problems with successful job postings? Looking for qualified candidates for multinational technology company IT positions with no success? Or maybe your last "great recruitment video" (everybody liked it) did not attract candidates?
We know that technology and internet related services recruitment is a tough and long-term process and making awesome recruiting video is not quick and easy thing. But we also know how we can improve your marketing campaign results and get job candidates your company needs.
All you need is to create a high quality employee recruitment videos, or a simple company culture video, or one funny recruitment video, or a series of recruitment videos. Of course, it depends on company's culture and company's core values.
All you need is a B2B video storytelling agency. Let's team up!