Well, someone had to ask. What are the best B2B video examples (of all time, 2025)?
And no, the answer isn’t “that one corporate video with a drone shot and violin music.”
The best B2B videos of all time are the ones that don’t try to sound smart. They’re engaging videos that:
And no, you don’t need a Hollywood budget; just a genuine understanding of your target audience, a sense of humor, a little craft, and the courage to avoid being boring in B2B video marketing.
You see, most B2B videos are forgettable. That’s why it's so important to spotlight these standout exceptions and reveal the secret sauce that makes them work so incredibly well.
And that's what we're gonna do!
You know the ones. The video your client forwarded to the whole team. The one you couldn’t stop watching. The one that made you say, “We should be doing stuff like this.”
B2B videos tend to have a bad rep, and often, they deserve it.
Too many fall into the same traps: feature dumps, stilted narration, bland stock footage.
But every now and then, something cuts through the noise. It speaks directly to a pain point. It’s bold, smart, and human.
Here’s what sets the best b2b videos apart:
Below is a list of B2B videos that punch way above their weight. Some are ads, some are explainers, some are full-blown brand films. All are unforgettable.
Rubber duck debugging becomes the unlikely star of this surreal, smart, and beautiful piece of tech storytelling. It's an explainer that feels like a Pixar short. From visual metaphors to layered animations, GitHub nails the balance between education and entertainment. The deeper magic? It doesn’t treat devs like robots. It treats them like real people with real thought processes.
This explainer video works because it gets devs. No awkward voiceovers, no feature dumps. Just a unique story told with flair.
Also, this isn’t just “video content.” It’s a lesson in empathy, one that the entire customer relationship management industry should probably take notes on.
Takeaway: When you respect your audience’s intelligence, they respect your content.
The video that practically invented a genre. Made by the legendary Sandwich Video, it introduced Slack not by explaining features, but by showing real people solving a real problem. Funny, authentic, and ridiculously rewatchable.
Slack didn't just drop a product video. They dropped an explainer video that feels like a sitcom pilot. More workplace comedy, less “let’s circle back.”
It’s what we call “video marketing with actual character,” not “marketing campaigns created by a committee of vice presidents named Greg.”
Takeaway: Letting your product emerge from the story (rather than opening with a sales pitch) is what makes it land.
Editing a podcast is tedious, unless you're using Descript. This explainer shows how their tool works by dramatizing users’ reactions. No dry walkthroughs, just emotional beats and real-life use cases. The storytelling arc has momentum, and the payoffs are delightfully satisfying.
The storytelling here isn't just sharp, it’s downright surgical. This explainer video is what happens when your production manager actually gets a say (bless them).
Also: no talking heads, no elevator music. Just post production with soul.
Takeaway: Focus on reactions, not just features.
PS: Made by Sandwich Video as well 🤪
This parody horror trailer turns every agency’s worst nightmare into comedy gold. "The Client" is a monster we’ve all met, and that's why it hits so hard. Teamwork manages to make B2B pain points not just relatable, but viral.
This ad hits like a therapy session for agencies. It’s more than fun, it’s targeted catharsis. Project management pain points? Absolutely named and shamed.
It’s also an example of how amazing videos come from a deep understanding of your intended audience. You know, instead of guessing what a VP wants while panic-Googling “trendy B2B ideas.”
Bonus: System1 ranked it one of the most emotionally resonant B2B ads they’ve ever tested.
Takeaway: When you name the monster, you win the audience’s trust.
Forget polite branding. Workbooks smeared literal manure across their cast to sell their CRM solution. It’s crass. It’s memorable. It worked. The campaign drove huge spikes in pipeline and brand searches.
B2B meets WTF. They went full chaos mode, and it paid off. Why? Because it’s not just about being loud. It’s about being the only one in the room willing to call BS on the status quo of customer relationship management.
Fun fact: Their pipeline didn’t just move... it exploded.
Takeaway: If your market is boring, that’s your opportunity. Be the one who breaks the mold.
SaaS buying is often a painful and depersonalized experience. Walnut flipped that narrative, centering their campaign on empathy for buyers. Their satire about long, impersonal sales cycles feels cathartic and subtly points to their product as the solution.
Finally, someone made a creative B2B ad for the people who actually sit through the endless Zooms, cold emails, and “quick check-ins.” This is empathy wrapped in satire wrapped in a beautiful little bow of video content.
Bonus: it shows what happens when marketing aligns with actual business goals, not just “make a LinkedIn post go viral.”
Takeaway: Show you understand your customer’s journey, not just your own product.
This hyperscale data center video looks like it was shot for a sci-fi movie. LED backdrops, drone shots, multiple languages, high-concept production, everything screams ambition. Yet it's grounded in purpose: to convey Naver's vision for the future of data infrastructure.
This is what happens when your production manager dreams in IMAX. And sure, it’s a corporate video, but one with purpose. Vision.
This isn’t just showing off technical expertise. It’s high-quality content that inspires business growth while casually flexing its budget.
Takeaway: Production value alone isn’t enough. Tie it to a clear narrative and business goal.
One of the most touching pieces of B2B video content ever made. A misunderstood man, metaphorically representing wind, finally finds his place. It’s elegant storytelling with minimal dialogue and a huge emotional payoff.
Honestly? We cried. This is B2B video content that makes you feel something — a rare bird in the dry desert of feature lists and pie charts.
Metaphor matters. And if your marketing team doesn’t believe in storytelling, just show them this. Then quit and join us.
Takeaway: Abstract ideas need a metaphor. And good metaphors need space to breathe.
Jean-Claude Van Damme, two reversing trucks, and Enya. It’s absurd. It’s iconic. And it’s a subtle flex about vehicle stability tech. Proof that top-of-funnel content can be completely brand-aligned without ever mentioning a product name.
If this isn’t video marketing perfection, we don’t know what is. It's technically a product demo, but let’s be real — it’s also a religious experience.
You want engaging content? This is it. No bullet points, no specs, just awe and a lasting impression.
Takeaway: Awe builds trust, even without specs.
Webflow’s tutorials are clean, stylish, funny, and efficient. You walk away knowing exactly what to do, but you’re also kind of entertained. A rare balance.
Let this be your blueprint for explainer videos that don’t feel like digital chores. It’s educational, yes, but also entertaining AF.
Even your most impatient potential customers will sit through this. And maybe learn something. Imagine that.
Takeaway: Treat your tutorial like a mini-show, not a chore list.
A nine-part cyberpunk thriller… based on a whitepaper? Yep. Trend Micro transformed dry research into a bingeable series. It shows what’s possible when you think of thought leadership as entertainment, not homework.
Whitepapers are dead. Long live binge-worthy explainer videos. This series is what happens when your content team stops thinking like marketers and starts acting like Netflix producers.
Also: massive respect for turning technical expertise into actual art. Not easy. Not common. Extremely Black Rabbit.
Takeaway: If the content matters, the format should do it justice.
A satire of all the worst clichés in corporate video. But here’s the genius: it uses those clichés to sell beautiful stock footage. It mocks and markets at the same time.
Meta, mean, and magnificent. This video takes everything boring about corporate videos and weaponizes it. It’s not just mocking the industry — it’s schooling it.
If you're gonna use stock footage, at least do it with style. Or better yet: hire someone who knows how to make fun of it while selling it. Bravo.
Takeaway: If you’re going to go meta, commit.
Brand videos, explainer videos, and B2B ads make up the bulk of B2B video content. And the best ones? They’re so engaging and so on-point with the brand’s identity that they double as powerful brand-building tools.
So... what can you do to make unforgettable B2B videos?
You deserve a video that actually gets watched, shared, and remembered.
Talk to us about your next standout video.
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