Your Next Product Launch Deserves a Story That Moves People – With Video That Feels Human

Wojtek Jeżowski

July 29, 2025

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So you're launching something big.
New features. A better workflow. Magic Studio, but even more magical.

You’ve got the tools. The hype.
The internal memo that says: “This changes everything.”

Now pause.

Ask yourself: Does the world feel it?

Because the truth is —
Big updates don’t move people.
Stories do.

The Canva Way of Doing Things

Let’s be honest. Canva doesn’t launch products like everyone else.
You launch movements.
You don’t just show features — you show empowerment.
You don’t talk at users — you celebrate them.
You make work look like joy.

That’s rare. And really, really powerful on screen.
In fact, some of the best product launch videos we’ve seen in the last year have one thing in common:
They don’t just explain. They emotionally connect.

But Here’s the Catch

You’ve got the vibe.
You’ve got the values.
Now you need a way to turn that into a video storytelling experience that doesn’t feel… like marketing.

You need stories that feel human.
Video content that breathes.
Brand storytelling videos that your audience feels, not just watches.

A compelling narrative. A heartbeat.
A rhythm that mirrors the energy of your team and your tools.

And a creative partner who gets your brand's voice, your brand identity, and your target audience.

(That’s us, hi 👋)

Let’s Film It Like It Feels

Not just an explainer video.
Not just a product demo.
Not just a "launch asset."

We're talking about:

A short form video where your community is the hero
A motion story where a designer turns doubt into delight
A launch film where a product manager sees her idea change someone’s day
A behind-the-scenes cut from Canva Create with real life examples and emotive music

This is storytelling video designed to:

engage viewers emotionally
show the full video production process from idea to vibe
highlight your key features without losing the magic

That’s not content. That’s storytelling with a pulse.

Why This Matters Now

We’re in the New Era of Work, right?
Where creativity meets productivity.
Where community is everything.
Where success isn’t about tools — it’s about what people do with them.

According to Wyzowl's 2024 State of Video Marketing Report:

89% of marketers say video gives them a strong ROI
96% say videos help increase user understanding
87% say video directly drives sales

And in the SaaS world?

Product launch videos are now considered a top-tier marketing strategy for category leaders
Video storytelling examples from companies like Notion, Figma, and yes — Canva — are shaping how younger marketers define brand success

So if your product launch matters…
If your tools are powerful tools built to simplify complex ideas…
If your mission is to spark creativity and build customer loyalty…

Then don’t just announce.

Inspire. Move. Film.

Let’s Create Videos That Feel Like Your Brand

If you’re building a community-first brand, you need compelling brand videos that:

Show the brand's personality
Highlight your brand’s values
Bring your target audience into the process
Make your product video feel like part of their audience's journey

It’s not about flashy visuals. It’s about a clear message.
And a compelling story that bridges vision, emotion, and usability.

Whether it’s animated video, live-action launch videos, or customer testimonials — we help you tell your brand story in a way that hits.

Because let’s face it:
People don’t share features.
They share feelings.