What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
test quote kjhas lkjh aspo poh asfv[oi aspo as[oi [oih asgf[oih asfg [oih asfg [oi [oi asfg[oi h
In the meantime, here's a summary of what makes a bad brief?
Grab the list of 7 common mistakes to avoid while writing a marketing brief:
1. Too much focus on the tactics and execution instead of the overall campaign strategy.
"Every time someone talks prematurely about YouTube or a direct distribution model, whack them over the head with something heavy. "
2. Wanting to do everything, all the time, everywhere, to everyone.
"Always subtract, never add. There will be other years and other opportunities. For now, focus is your God. "
3. Overly complex marketing strategies.
"We've all seen super-complex strategies that can't fit into less than fifty pages or two-hour presentations. "
4. Vague targeting.
"Demographic cliches like "millennials" are as sure a sign as any that you have not got a strategy. "
5. Unclear positioning.
"If you cannot remember the various claims of your brand without the assistance of Powerpoint, you are doomed. So is your brand. "
6. Too many marketing objectives that are unrealistic, with no benchmarks and timeframes.
"Research suggests that as you add more objectives the likelihood of any of them working diminishes dramatically. "
7.Writing the brief without having a solid strategy in place.
"...what most brands brief agencies with these days: a half-baked strategy that continues to change. That's like changing the ingredients while the dish is cooking in the oven."
So now, what makes a good advertising brief?
Ok, so once we have that taken care of, let's summarize the tips for writing better briefs… or what a good creative brief must have include. Grab the list of 7 do's for great marketing brief template.
1. Clearly define why you are briefing in the first place (one problem per brief, please)
Let creative team know why you need their services and what your expectations are. What problems do you want us to solve with our creative ideas? If you have multiple problems, then they require multiple marketing briefs.
2. Have a solid marketing strategy and use it as a backbone.
Everything is important. All of the parameters you present are linked together. For example, your marketing objectives shape the marketing budget, which in turn shapes the target market and the audience size, which in turn has an impact on the objectives. It all must make sense. Do what Mathew McConaughey's father said to him when he announced he wanted to be an actor "Don't half-ass it."
3. Have smart and linked marketing objectives.
Smart objectives are Specific, Measurable, Achievable, Relevant, and Time-bound. Take your time. This is the most critical element of the brief. Make sure you highlight Commercial objectives, Behavioral objectives, and Attitudinal objectives. Easy. Think of key performance indicators you can measure after finishing your marketing campaign.
4. Choose the right target audience.
Everyone everywhere does not need your product. Sorry, but that is the truth. So, define who you are speaking to, do a market research and most importantly, don't just use demographics. That may be good for television advertising. Instead, imagine how your target audience thinks, how they consume content, and how they behave.
5. One key message.
"Its sole focus is pinpointing where the creative solution should be. Good single-minded messages are supported only by relevant proof points. They are not shopping lists. "
6. Define evaluation criteria.
Describe how you will judge our proposals. Based on what? Transparency is nice to have.
"Good evaluation criteria help foster an idea's potential rather than act as a judgment tool. "
7. Do provide how much you want to spend.
This seems like a no-brainer, but many clients refrain from revealing their budget. They think this will help them receive the best idea for the best price. The reality is that this is a colossal waste of everyone's time, which ends with ideas being butchered at the last moment to fit the marketing budget.
When you explain how much you are willing to spend, you will get the best possible creative that fits your budget. Easy.